{"id":20977,"date":"2023-08-18T10:55:07","date_gmt":"2023-08-18T14:55:07","guid":{"rendered":"https:\/\/www.turko.ca\/?p=20977"},"modified":"2024-03-21T18:59:03","modified_gmt":"2024-03-21T22:59:03","slug":"etude-de-cas-attitude","status":"publish","type":"post","link":"https:\/\/turkomarketing.com\/fr\/etude-de-cas-attitude","title":{"rendered":"Comment nous avons aid\u00e9 ATTITUDE \u00e0 assurer une parfaite migration de site Web tout en am\u00e9liorant son r\u00e9f\u00e9rencement naturel !"},"content":{"rendered":"<p>D\u00e9couvrez comment nous avons aid\u00e9 ATTITUDE \u00e0 maintenir, puis \u00e0 augmenter son trafic organique lors d\u2019un projet majeur de migration de site Web.<\/p>\n<p>\t\thttps:\/\/youtu.be\/W41NGFvWpSY<\/p>\n<p>Fond\u00e9e en 2006, <a href=\"https:\/\/ca-fr.attitudeliving.com\/\" target=\"_blank\" rel=\"noopener\">ATTITUDE<\/a> est une entreprise qu\u00e9b\u00e9coise qui d\u00e9veloppe une gamme de produits \u00e9coresponsables, dont des soins corporels et des produits m\u00e9nagers. L\u2019entreprise con\u00e7oit des formules qui respectent les plus hautes normes internationales en mati\u00e8re d\u2019ingr\u00e9dients et de produits non toxiques. Les produits ATTITUDE sont aujourd\u2019hui distribu\u00e9s \u00e0 travers 55 pays. Le site marchand de l\u2019entreprise dessert le Canada et les \u00c9tats-Unis et vient compl\u00e9ter l\u2019offre de produits offerts dans les nombreux points de vente (pharmacies, \u00e9piceries, etc.).<\/p>\n<h3>Les r\u00e9sultats<\/h3>\n<h3>\n\t\t\t\t\t\t+ 6000<br \/>\n\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tURL \u00e0 rediriger\n\t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t+ 200%<br \/>\n\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tAugmentation des revenus du site transactionnel\t\t\t\t\t<\/p>\n<h3>\n\t\t\t\t\t\t+ 142%<br \/>\n\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\t\tAugmentation du trafic organique en glissement annuel (YOY)\t\t\t\t\t<\/p>\n<h3>Le contexte<\/h3>\n<p>Au printemps 2022, l\u2019\u00e9quipe du site transactionnel d\u2019ATTITUDE souhaite simplifier la gestion de sa boutique en ligne. L\u2019entreprise passera de trois sites (sous-domaines) qui desservent les \u00c9tats-Unis, le Canada anglais et le Qu\u00e9bec, \u00e0 un seul, gr\u00e2ce \u00e0 un syst\u00e8me de gestion de contenu d\u00e9coupl\u00e9 (headless CMS).<\/p>\n<p>Turko est approch\u00e9 pour g\u00e9rer l\u2019aspect SEO du projet. ATTITUDE souhaite remettre des listes de \u00ab requis SEO \u00bb aux d\u00e9veloppeurs responsables du nouveau site et avoir l\u2019avis d\u2019experts en temps r\u00e9el sur l\u2019\u00e9volution du r\u00e9f\u00e9rencement apr\u00e8s la migration. <\/p>\n<p><strong>\u00ab L\u2019accompagnement de Turko a bien outill\u00e9 nos \u00e9quipes internes et a encadr\u00e9 le travail des d\u00e9veloppeurs pour assurer une parfaite indexation des pages et un bon r\u00e9f\u00e9rencement du site. L\u2019organisation du travail se fait bien, les conseils sont de qualit\u00e9 et il y a une belle communication qui s\u2019\u00e9tablit au fil du temps ! \u00bb<\/strong> <\/p>\n<p>Guillaume B\u00e9rub\u00e9 \u2013 Directeur ecommerce et marketing num\u00e9rique, ATTITUDE<\/p>\n<p>Turko allait donc concevoir un plan de migration SEO afin d\u2019\u00e9viter toute perte potentielle de trafic organique li\u00e9 au changement de plateforme et en profiter pour int\u00e9grer les meilleures pratiques au nouveau site.<\/p>\n<h3>Les objectifs<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Maintenir ou augmenter le trafic organique durant une migration complexe de site Web<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Les strat\u00e9gies<\/h3>\n<p>Ce projet sp\u00e9cifique \u00e9tait divis\u00e9 en deux phases distinctes : une phase d\u2019analyse avant le lancement du nouveau site (septembre 2022) et une phase de suivis apr\u00e8s la migration.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Phase \u00ab Analyse et d\u00e9marrage \u00bb<\/a><\/p>\n<ul>\n<li>Listes de requis SEO \u00e0 transmettre aux d\u00e9veloppeurs de l\u2019agence en charge du d\u00e9veloppement du nouveau site<\/li>\n<li>Cr\u00e9ation de la liste des URL \u00e0 rediriger pour les trois sites combin\u00e9s<\/li>\n<li>Contr\u00f4le qualit\u00e9 du site test en pr\u00e9production (site en \u00ab staging \u00bb)<\/li>\n<li>Suivi avec les d\u00e9veloppeurs<\/li>\n<li>Audit SEO technique du nouveau site Web en production<\/li>\n<li>Cr\u00e9ation d\u2019une liste de probl\u00e8mes SEO \u00e0 corriger<\/li>\n<li>Configuration d\u2019un tableau de bord SEO de migration pour voir l\u2019\u00e9volution du trafic<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a tabindex=\"0\">Phase \u00ab en continu \u00bb<\/a><\/p>\n<ul>\n<li>Contr\u00f4le qualit\u00e9 sur le nouveau site en ligne<\/li>\n<li>Suivi de la liste de probl\u00e8mes \u00e0 corriger<\/li>\n<li>Suivi de l\u2019\u00e9volution du trafic sur le tableau de bord SEO<\/li>\n<\/ul>\n<h3>Les services utilis\u00e9s<\/h3>\n<p>\t\tSEO<\/p>\n<ul>\n<li>Consultation SEO<\/li>\n<li>Optimisation du site Web<\/li>\n<li>Tableau de performance SEO<\/li>\n<\/ul>\n<p>Formation SEO<\/p>\n<p>\t\t\t<a href=\"https:\/\/turkomarketing.com\/fr\/categories\/etudes-de-cas\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t\t\tConsultez d&rsquo;autres \u00e9tudes de cas<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment nous avons aid\u00e9 ATTITUDE \u00e0 maintenir, puis \u00e0 augmenter son trafic organique lors d\u2019un projet majeur de migration de site Web.<\/p>\n","protected":false},"author":18,"featured_media":20979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"disabled","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"disabled","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[],"class_list":["post-20977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"_links":{"self":[{"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/posts\/20977"}],"collection":[{"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=20977"}],"version-history":[{"count":10,"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/posts\/20977\/revisions"}],"predecessor-version":[{"id":23029,"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/posts\/20977\/revisions\/23029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/media\/20979"}],"wp:attachment":[{"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=20977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=20977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turkomarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=20977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}