Why work with an SEO agency?​

Each team and each agency has its own advantages. Generally speaking, here are the main advantages of working with an SEO agency:

• The team’s expertise and experience will save you the time to learn and train in SEO techniques. Therefore, you will be able to implement SEO strategies more quickly.
• Agencies know how to develop strategies and take them to a whole level, increasing their performance levels.
• Conducting SEO audits and prioritizing tasks to maximize their impact is time-consuming. Agencies dedicate all of their time to these tasks. You can concentrate on your core business!
• Agencies are always up-to-date with the latest SEO trends and create innovative strategies to meet Google’s quality expectations.
• The experts you’ll be working with will be happy to share their knowledge and tips to help you on your digital journey.

How much does SEO cost?​

Many companies typically invest from $1,500 to $5,000, per month in SEO services. Depending on factors you can come across SEO packages ranging from low as $100 per month to as high as $30,000. The pricing for SEO services can significantly differ based on your size, project scope and the specific SEO provider you choose. Your payment structure for the SEO strategy may vary depending on the agency or consultant you engage with and your requirements. Options may include payments, fixed contracts, one time project fees or hourly rates. Certain agencies offer a predetermined service fee while others charge a rate for the entire project. If you opt for a consultants services it’s common to pay by the hour. Opting for SEO services from an agency can enhance your return, on investment (ROI) significantly. At Turko, our SEO agency, we dedicate time to understand your business intricacies in order to tailor a bespoke SEO plan that aligns with and surpasses your objectives. Turko offers a variety of SEO packages, “à la carte” and custom SEO prices to suit all organization’s needs to improve their organic traffic on Google, Bing and Youtube.

How can I optimize my SEO?​

First of all, it is necessary to follow a precise methodology and not to skip steps, however tempting they may be. The key to success will then be to identify the points that need to be improved. You will have to prioritize this list according to the time available, resources needed and expected results.

1. Evaluate your market: Define your objectives, identify the keywords that interest you and analyze the competition.
2. Audit the situation: Delve into your SEO metrics to examine your technical (website settings) and practical (website content) performance.
3. Optimize your technical SEO: Make sure both the users and the search engine can easily access valuable pages of your website.
4. Optimize your content for SEO: Make sure you are providing added value on the web through content that corresponds to search intents.
5. Optimize your authority on the web: Make sure your brand / entity is trustable, knowledgeable and authoritative.
6. Implement, measure the results, test and repeat.

What are the main ranking factors to consider?​

There are many factors that come into play in the ranking of your quality score on search engines. Here are some of the main factors:

• Consistent publication of high-quality content
• Demonstrated expertise in your industry
• Inbound links
• Keywords in the title tag
• Page engagement
• Internal linking structure
• SSL
• Page speed
• Structured Data
• Google Business Profile
• etc.

How do I conduct an SEO audit?​

It will be necessary to export your website via tools such as Screaming Frog, Ahrefs or SEMrush and use tools available through Google. You can check out our detailed Playbooks for more details, but otherwise here are some points to consider:

• Make sure that your website has only one online indexable version
• Verify that there are no duplicates on your website, whether in terms of content, URLs, tags or other organizational markers
• Investigate possible indexing problems
• Examine whether your architecture is clear and efficient
• Determine whether each page is optimized for a unique keyword in a qualitative and user-friendly way
• Analyze your links so that they are not broken (page errors, bad redirections, outgoing links that no longer exist, etc.)
• Control the speed of your website
• Take a look at your inbound links
• Make sure your social media contacts share your content
• Identify the relevance of incoming queries with Search Console
• Explore Google Analytics data, such as bounce rates, time spent on your site, number of pages per session, percentage of new users, and most read/visited pages.
• Brand keywords: is the feeling good when typing the brand, does the knowledge graph appear, does a competitor try to position himself in SEM on my brand keyword, etc.?
• Google My Business: are listings well optimized, are the customer testimonials good, are we maximizing the use of Google My Business features, etc.?
• Youtube: do the titles of the videos incorporate keywords, do the videos have thumbnails, could the videos be segmented into smaller clips, is the geotagging information filled in, etc.?

Which is more important: SEO or SEM?​

SEO is all the effort you will make to be visible in an organic way on search engines. Like SEO, SEM also allows you to be visible on the same search engines but via advertising.

In both cases, it is about attracting traffic to your website. SEO is a longer term work than the SEM. The latter will allow you to generate results much faster. However, SEM is dependent on your media investment. As soon as you stop investing, your traffic will stop. SEO is, in fact, built for the long term, depending on the quality and consistency of your work.

However, one does not prevent the other. Results and key learnings from SEO can be used to improve the performance of SEM—and vice versa. Everything will depend on your time, short- and long-term goals and, of course, your budget.

Is SEO an important piece of a marketing strategy?​

When you take a close look at online user behaviour, you will quickly come to the conclusion that the vast majority of website traffic comes from organic searches.

When visitors have a need, they generally turn to a search engine in search of answers. With the right knowledge of your prospects’ intentions and the right SEO/SEM best practices, your website can better answer potential customers’ needs.

What is Local SEO?​

Local Search Engine Optimization (SEO) refers to the techniques or elements of natural referencing (SEO) specifically designed to favorably position a site in Google’s result pages responding to a local query.

How do I optimize SEO for Youtube videos?​

There are many ways to use YouTube to optimize your SEO, here are some ideas:

• Length of the video: As with text-based articles, longer videos are likely to rank higher. Ideally, you should post a video that is at least 5 minutes long. It is also recommended to segment the videos into several videos in order to increase potential visibility of the videos.
• Optimize the title and description of the video: the more informative and richer they are, the more “confident” YouTube will be to classify your video according to your target keyword.
• Implement thumbnails: in a very basic way, by implementing an optimized thumbnail, you increase the CTR (click through rate) and thus the positioning of the videos on Youtube search pages.
• Video distribution: by distributing the videos, this has an impact on the “views”, a considerable optimization factor.

What are your rates?​

Our rates vary depending on the scope of the project and the type of client. View our seo packages or contact us for a free detailed quote.